180 Lake Tahoe
The Foursquare family was given a beautiful and historic land to be renovated into a retreat center. This facility will provide a resort-like feel for conferences, weddings, or just a family getaway.
Obstacle
As a new retreat center in the popular Lake Tahoe area, the center struggles to gain visibility and recognition among potential visitors. An outdated or unattractive visual identity can fail to attract the target audience and stand out from its competitors.
Scope of Work
Strategy:
Discovery Session
Brand Audit
Market Research
Name Development
Competitor Analysis
Branding:
Logo Design
Visual Identity
Messaging
Brand Guidelines
Expansion:
Photography
Visual Storytelling
Web Design
Print Materials
Digital Graphics
Solution
We created a comprehensive branding strategy that included a unique and compelling brand story highlighting the serene experience offered by the retreat. After researching area competitors, we developed a distinctive logo, color palette, and tagline, to ensure the brand stood out. This included creating a modern, appealing logo, selecting a soothing color palette that reflects the natural beauty of Lake Tahoe, and designing elegant typography that conveys tranquility and relaxation. We developed a detailed brand guideline that outlined the brand’s voice, tone, and key messages. This ensured all communications, whether through the website, social media, or print materials, were consistent and aligned with the brand’s core values.